Legacy Sports Group Logo

We Deliver Business Solutions in Sport

The Legacy Sports Group team collectively carries a breadth of industry knowledge and proficiently manages all of the clients who have put their trust in us to guide them through whatever new possibility or challenge they may be facing. A key advantage to working with our staff is our ability to efficiently and effectively work together because every team member has a solid background in their specific area of expertise. We leave no stone unturned when it comes to ideas or solutions.

William R. Knox Sr.

President | CEO

William R. Knox has carried a longtime passion for sports and the business behind sport. His extensive experience within the Sports Tourism industry is second to none in the state of Indiana.

Jessi Stas

Director of Operations

Throughout her education Jessi was involved in several research projects for the Sport Innovation Institute where she was able to work with clients such as the NCAA, HCT and BIG10.

Jamie Hall

Business Development Manager

Jamie is another Indiana native; growing up north in South Bend. She started in a variety of sports but split most of her time between equestrian competitions and volleyball.

Laura Crum, MPA

Marketing Manager

Laura earned her B.S. in Business, with a marketing concentration from Indiana University. After working for several years, she decided to focus on the nonprofit sector by getting a Master of Public Affairs with a concentration in Nonprofit Management.

Luke Sanders

Project Manager

Luke went to get his B.S in Sports Management and Certificates in Business and Construction Management at IUPUI. Before joining the LSG team, he worked at the IU Natatorium, leading projects, and assisting coordinate swim meets. 


Haley Kaiser

Director of Strategy & Development

Haley grew up in Carmel, Indiana before attending Indiana University to receive her B.S. in Tourism, Hospitality, and Event Management with her M.A. from UMass in Organizational Leadership.

Emily Cable

Emily Cable

Administrative Coordinator

Emily grew up in Fishers, Indiana. She attended Liberty University where she earned her B.S. and M.S. in Sport Management. During her time as an undergraduate Emily was a member of the Liberty University Women’s Swimming & Diving team.

Joey Zheng

Kat Norman

Marketing and Graphic Design Manager

Kat grew up in Columbus, Indiana. She’s attended Hanover College and graduated with a B.S. in Business with concentrations in Marketing and Finance. She was also a member of the Women’s Basketball Team while at Hanover College.

hannah headshot

Hannah Grimes

Client Services Manager

Hannah Grimes is a current student at Indiana University Columbus studying Business with concentrations in Supply Chain Management and Marketing. She is also a member of the IU Columbus Women’s Soccer Team.

LaChelle Knox

Lachelle Knox

Add Your Heading Text Here

LaChelle grew up in Gary, Indiana. She attended Lake Michigan College where she graduated with her associate degree in Sports and Health Sciences.

Add Your Heading Text Here

Years of Experience
0 +
Sports Tourism Community Development Projects
0 +
Events Managed
0 +